Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content. In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own.
We Figured Out How AI Overviews Work & Built A Tool To Prove It
By analyzing those keywords, you are at the same time analyzing your competition. Linking to other articles is excellent for your website as it improves the quality of the content. It makes it more relevant and trustworthy (as long as you link to trustworthy website). You probably know that good content is the key to good ranking.
Keyword Tracking
Make sure the content is helpful, informative, and up-to-date. In this post, I’ll cover what a website audit is, the different types of audits, how to conduct an audit, and ways to use information from an audit to improve your SEO and conversions. Beyond that, we loved the attractive visualization and SEO Anomaly the ability to segment and customize crawls with advanced settings.
- It ultimately shows you how well your site is optimized for search engines like Google and whether there are any issues with your site.
- You can also double-check your organic search performance in Google Search Console.
- By finding and fixing those issues, you can often boost your rankings and get more organic traffic.
- The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords.
Scheduling Reports
If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl. However, new issues can surface if you add pages and products or do other work on your site. You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle.
This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client. These keywords will be the backbone of your website and based on them, you can expect slower or faster growth.
